Top Apparel & Fashion Websites in Hungary

Name: Top websites in Hungary (Apparel & Fashion)
Creator: Semrush
License: https://wb.a1hoster.pk/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hungary, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.hu

1.07M

36.76%393.27K

63.24%676.46K

↓19.5%

↓4.33%

Direct

ecipo.hu

1.07M

24.46%261.31K

75.54%806.93K

↓13.92%

↓2.52%

Direct

shein.com

937.45K

30.81%288.83K

69.19%648.62K

↓57.51%

↑86.17%

Direct

hm.com

872.73K

26.12%227.96K

73.88%644.77K

↑16.34%

↓23.59%

Direct

sinsay.com

846.65K

22.34%189.15K

77.66%657.5K

↓8.57%

↓21.39%

Direct

bonprix.hu

792.02K

20.71%164.05K

79.29%627.97K

↑34.17%

↓3%

Direct

threads.com

651.34K

33.25%216.55K

66.75%434.79K

↓2.87%

↑596.13%

Direct

deichmann.com

622.83K

14.03%87.41K

85.97%535.42K

↑11.7%

↓21.66%

Direct

reserved.com

528.58K

24.45%129.26K

75.55%399.32K

↓4.73%

↑2.02%

Direct

ccc.eu

525.24K

18.62%97.78K

81.38%427.46K

↑33.59%

↓33.63%

Direct

zara.com

325.62K

39.55%128.79K

60.45%196.83K

↓8.43%

↓23.9%

Direct

glami.hu

324.18K

19.53%63.31K

80.47%260.87K

↓27.65%

↓20.44%

Direct

gate.shop

322.72K

15.72%50.73K

84.28%271.99K

↓9.67%

↓25.3%

Direct

answear.hu

285.25K

38.03%108.47K

61.97%176.78K

↓0.68%

↓21.9%

Direct

modivo.hu

272.01K

19.72%53.63K

80.28%218.38K

↑14.14%

↓12.7%

Direct

astratex.hu

230.24K

14.44%33.26K

85.56%196.98K

↑5.44%

↓19.44%

Direct

officeshoes.hu

206.23K

20.21%41.68K

79.79%164.54K

↓2.96%

↓1.36%

Direct

aboutyou.com

196.28K

0.39%761

99.61%195.52K

↓5.54%

↓13.37%

Direct

myspringfield.com

188.13K

22.38%42.11K

77.62%146.02K

↑71.87%

↑2.88%

Direct

nextdirect.com

176.44K

10.93%19.29K

89.07%157.15K

↑22.55%

↑91.48%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hungary on June 2026

As of June 2026, aboutyou.hu leads Apparel & Fashion in Hungary with 1.07M monthly visits. Its audience skews mobile-first (36.76% desktop / 36.76% mobile), and traffic is down month over month -19.5% and down year over year -4.33%. ecipo.hu holds second with 1.07M visits and a mobile-leaning mix (24.46% desktop / 75.54% mobile), while shein.com ranks third with 937.45K visits.

Across the leaders, ledi.hu is the most mobile-first (100% of visits), whereas massimodutti.com is the most desktop-reliant (78.56%). Momentum favors ledi.hu in the latest month (13,568.02%), while retrojeans.com shows the steepest pullback.

Acquisition patterns also differ: aboutyou.hu is driven primarily by search, aboutyou.hu by direct, and aboutyou.hu by referral; overall, 92 of the top 100 sites are direct-led, 8 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hungary