Top Apparel & Fashion Websites in the United Kingdom

Key Insights on Top Apparel & Fashion Websites in the United Kingdom on June 2026

As of June 2026, next.co.uk leads Apparel & Fashion in the United Kingdom with 19.87M monthly visits. Its audience skews mobile-first (25.27% desktop / 25.27% mobile), and traffic is down month over month -3.46% and up year over year 18.48%. shein.co.uk holds second with 18.86M visits and a mobile-leaning mix (20.91% desktop / 79.09% mobile), while marksandspencer.com ranks third with 14.72M visits.

Across the leaders, onthatass.com is the most mobile-first (97.95% of visits), whereas threads.com is the most desktop-reliant (68.36%). Momentum favors representclo.com in the latest month (58.02%), while glassesdirect.co.uk shows the steepest pullback.

Acquisition patterns also differ: next.co.uk is driven primarily by search, next.co.uk by direct, and next.co.uk by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.