Top Apparel & Fashion Websites in China

Name: Top websites in China (Apparel & Fashion)
Creator: Semrush
License: https://wb.a1hoster.pk/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in China, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

2.13M

99.99%2.13M

0.01%211

↓3.94%

↑1,220.34%

Direct

shein.com

470.62K

99.99%470.55K

0.01%67

↓16.09%

↑25.73%

Direct

mercari.com

295.06K

100%295.06K

-

↑3.73%

↑21.88%

Direct

meesho.com

252.68K

100%252.68K

-

↓22.69%

↑340%

Direct

lululemon.com

187.47K

100%187.47K

-

↑41.68%

↑51.05%

Direct

musinsa.com

122.51K

100%122.51K

-

↑298.38%

↑260.09%

Direct

poshmark.com

103.92K

100%103.92K

-

↑86.01%

↑40.59%

Direct

montbell.jp

96.04K

100%96.04K

-

↑235.89%

↑139.69%

Direct

moco.com

76.25K

100%76.25K

-

↑6.31%

↑3.35%

Direct

uniqlo.com

69.71K

100%69.71K

-

↑77.21%

↑135.47%

Direct

coach.com.cn

63.93K

100%63.93K

-

↑13.4%

↓10.61%

Referral

junaidjamshed.com

59.04K

100%59.04K

-

↑52.05%

↑195.28%

Direct

tradeinn.com

58.53K

100%58.53K

-

↓13.21%

↑0.47%

Direct

grailed.com

58.53K

100%58.53K

-

↑10.56%

↓1.93%

Direct

arcteryx.com

55.11K

100%55.11K

-

↓7.8%

↓33.87%

Direct

luxottica.com

53.12K

100%53.12K

-

↑13.92%

↑23.17%

Direct

models.com

52.58K

99.96%52.56K

0.04%21

↑83.89%

↑72.05%

Direct

hm.com

48.71K

99.97%48.7K

0.03%14

↓2.09%

↑197.9%

Direct

warhammer.com

47.01K

100%47.01K

-

↓40.14%

↓12.21%

Direct

stockx.com

45.26K

100%45.26K

-

↓39.18%

↑91.54%

Direct

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Key Insights on Top Apparel & Fashion Websites in China on June 2026

As of June 2026, threads.com leads Apparel & Fashion in China with 2.13M monthly visits. Its audience skews desktop-first (99.99% desktop / 99.99% mobile), and traffic is down month over month -3.94% and up year over year 1,220.34%. shein.com holds second with 470.62K visits and a desktop-leaning mix (99.99% desktop / 0.01% mobile), while mercari.com ranks third with 295.06K visits.

Across the leaders, myer.com.au is the most mobile-first (0.4% of visits), whereas mercari.com is the most desktop-reliant (100%). Momentum favors underarmour.com in the latest month (3,019.87%), while exportleftovers.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 75 of the top 100 sites are direct-led, 18 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in China