Top Apparel & Fashion Websites in Bulgaria

Name: Top websites in Bulgaria (Apparel & Fashion)
Creator: Semrush
License: https://wb.a1hoster.pk/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Bulgaria, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.bg

668.33K

36.66%245.01K

63.34%423.32K

↓7.77%

↓7.39%

Direct

shein.com

667.2K

19.35%129.07K

80.65%538.13K

↓20.33%

↑50.66%

Direct

obuvki.bg

663.8K

20.22%134.19K

79.78%529.61K

↑19.2%

↓33.36%

Direct

answear.bg

533.27K

25.32%135.02K

74.68%398.26K

↑19.89%

↓17.64%

Direct

shopsector.com

510.21K

11.23%57.29K

88.77%452.92K

↑1.09%

↓7.35%

Direct

fashiondays.bg

381.07K

27.64%105.34K

72.36%275.73K

↓17.05%

↓16.29%

Direct

reserved.com

297.37K

22.67%67.42K

77.33%229.95K

↑0.52%

↓15.07%

Direct

remixshop.com

287.73K

41.33%118.92K

58.67%168.8K

↓31.63%

↓26.99%

Direct

sinsay.com

284.29K

27.12%77.1K

72.88%207.2K

↑9.58%

↓47.36%

Direct

modivo.bg

249.22K

23.89%59.53K

76.11%189.69K

↓10.38%

↓21.37%

Direct

hm.com

246.59K

43.28%106.72K

56.72%139.87K

↑7.1%

↓42.6%

Direct

threads.com

231.52K

48.61%112.55K

51.39%118.97K

↓31.43%

↑549.36%

Direct

glami.bg

213.35K

21.94%46.8K

78.06%166.55K

↓16.53%

↓45.68%

Direct

zara.com

190.99K

56%106.96K

44%84.03K

↑3.44%

↓23.26%

Direct

tendenz.bg

169.16K

7.06%11.94K

92.94%157.23K

↑154.73%

↓29.16%

Direct

mangooutlet.com

153.25K

13.3%20.38K

86.7%132.86K

↑169.2%

↑14.37%

Direct

badu.bg

143.25K

23.68%33.92K

76.32%109.33K

↓1.07%

↓14.48%

Search

nicksboots.com

140.08K

-

100%140.08K

↓2.42%

↑47,998.42%

Direct

mohito.com

132.38K

14.54%19.24K

85.46%113.14K

↑8.85%

↓22.94%

Direct

mbzona.eu

105.82K

8.13%8.6K

91.87%97.21K

↑69.12%

↑2,293.67%

Direct

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Key Insights on Top Apparel & Fashion Websites in Bulgaria on June 2026

As of June 2026, aboutyou.bg leads Apparel & Fashion in Bulgaria with 668.33K monthly visits. Its audience skews mobile-first (36.66% desktop / 36.66% mobile), and traffic is down month over month -7.77% and down year over year -7.39%. shein.com holds second with 667.2K visits and a mobile-leaning mix (19.35% desktop / 80.65% mobile), while obuvki.bg ranks third with 663.8K visits.

Across the leaders, nicksboots.com is the most mobile-first (100% of visits), whereas demandware.net is the most desktop-reliant (100%). Momentum favors allthingsworn.com in the latest month (14,291.31%), while nextdirect.com shows the steepest pullback.

Acquisition patterns also differ: aboutyou.bg is driven primarily by search, aboutyou.bg by direct, and aboutyou.bg by referral; overall, 89 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Bulgaria