Top Apparel & Fashion Websites in Romania

Name: Top websites in Romania (Apparel & Fashion)
Creator: Semrush
License: https://wb.a1hoster.pk/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Romania, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

3.77M

10.33%388.88K

89.67%3.38M

↓23.97%

↑121.52%

Direct

epantofi.ro

1.12M

13.24%148.77K

86.76%974.86K

↓24.6%

↓28.83%

Direct

hm.com

1.09M

16.5%179.25K

83.5%907.31K

↓3.98%

↓5.96%

Direct

fashiondays.ro

1.01M

18.95%190.73K

81.05%815.6K

↓21.05%

↓18.95%

Direct

sinsay.com

959.84K

16.41%157.55K

83.59%802.3K

↑4.13%

↓19.38%

Direct

zara.com

905.14K

20.24%183.17K

79.76%721.98K

↑16.58%

↓16.45%

Direct

otter.ro

651.61K

11.52%75.04K

88.48%576.57K

↓29.18%

↑0.48%

Direct

aboutyou.ro

613.64K

26.57%163.04K

73.43%450.6K

↓27.81%

↓24.83%

Direct

sportisimo.ro

586.16K

11.99%70.27K

88.01%515.88K

↓26.28%

↓21.23%

Direct

bonprix.ro

570.48K

12.9%73.57K

87.1%496.91K

↑3.79%

↓4.9%

Direct

ccc.eu

516.44K

9.94%51.32K

90.06%465.12K

↑22.33%

↓34.76%

Direct

threads.com

510.68K

26.64%136.04K

73.36%374.64K

↓17.46%

↑521.65%

Direct

reserved.com

500.57K

16.2%81.08K

83.8%419.49K

↑9.09%

↓14.66%

Direct

answear.ro

469.94K

17.62%82.79K

82.38%387.15K

↓28.5%

↑0.35%

Direct

dyfashion.ro

440.5K

3.79%16.68K

96.21%423.82K

↑19.68%

↓37.12%

Direct

astratex.ro

376.11K

3.25%12.21K

96.75%363.9K

↑1.22%

↑15.25%

Direct

glami.ro

356.69K

10.14%36.17K

89.86%320.52K

↑51.5%

↓31.18%

Direct

born2be.com.ro

352.72K

10.31%36.36K

89.69%316.37K

↓4.65%

↓45.6%

Direct

remixshop.com

344.67K

12.32%42.48K

87.68%302.19K

↓8.64%

↓7.84%

Direct

deichmann.com

343.65K

7.81%26.85K

92.19%316.81K

↓9.64%

↓21.74%

Direct

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Key Insights on Top Apparel & Fashion Websites in Romania on June 2026

As of June 2026, shein.com leads Apparel & Fashion in Romania with 3.77M monthly visits. Its audience skews mobile-first (10.33% desktop / 10.33% mobile), and traffic is down month over month -23.97% and up year over year 121.52%. epantofi.ro holds second with 1.12M visits and a mobile-leaning mix (13.24% desktop / 86.76% mobile), while hm.com ranks third with 1.09M visits.

Across the leaders, fixfashion.ro is the most mobile-first (99.76% of visits), whereas traderie.com is the most desktop-reliant (37.2%). Momentum favors fixfashion.ro in the latest month (910.18%), while mangooutlet.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Romania