Top Apparel & Fashion Websites in New Zealand

Name: Top websites in New Zealand (Apparel & Fashion)
Creator: Semrush
License: https://wb.a1hoster.pk/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in New Zealand, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.21M

35.49%428.14K

64.51%778.36K

↓1.31%

↑69.39%

Direct

cottonon.com

811.36K

29.22%237.05K

70.78%574.31K

↑2.19%

↑42.75%

Direct

macpac.co.nz

752.91K

14.27%107.44K

85.73%645.47K

↑60.05%

↓20.33%

Direct

skinny.co.nz

659.21K

13.5%88.96K

86.5%570.25K

↑33.47%

↑21.71%

Direct

glassons.com

659.01K

43.47%286.47K

56.53%372.54K

↓8.07%

↑26.47%

Direct

postie.co.nz

484K

14.16%68.53K

85.84%415.47K

↑28.32%

↓18.87%

Direct

lululemon.co.nz

431.63K

30.19%130.32K

69.81%301.31K

↑89.12%

↑7.26%

Direct

threads.com

410.49K

33.48%137.42K

66.52%273.07K

↓35.86%

↑840.55%

Direct

mountainwarehouse.com

380.81K

15.5%59.04K

84.5%321.77K

↑47.28%

↓23.98%

Direct

zara.com

328.55K

40.45%132.89K

59.55%195.66K

↓9.18%

↑37.66%

Direct

hallensteins.com

325.59K

35.36%115.12K

64.64%210.47K

↓10.33%

↑7.81%

Direct

peteralexander.co.nz

300.57K

21.73%65.33K

78.27%235.25K

↑306.92%

↑275.45%

Direct

onceit.co.nz

285.97K

31.92%91.27K

68.08%194.69K

↓33.59%

↑46.53%

Direct

theiconic.co.nz

285.1K

55.59%158.5K

44.41%126.6K

↓39.83%

↑57.54%

Direct

culturekings.co.nz

273.71K

29.42%80.51K

70.58%193.2K

↓29.77%

↑26.73%

Direct

lskd.co

265.69K

13.19%35.04K

86.81%230.66K

↑3.27%

↑105.4%

Direct

platypusshoes.co.nz

249.15K

21.71%54.1K

78.29%195.06K

↑6.1%

↓7.34%

Direct

looksharpstore.co.nz

244.46K

18.99%46.43K

81.01%198.03K

↑58.47%

↑53.62%

Direct

designerwardrobe.co.nz

236.35K

57.91%136.88K

42.09%99.47K

↓20.95%

↓0.27%

Direct

swanndri.co.nz

221.42K

14.54%32.19K

85.46%189.23K

↑347.78%

↑6.57%

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Key Insights on Top Apparel & Fashion Websites in New Zealand on June 2026

As of June 2026, shein.com leads Apparel & Fashion in New Zealand with 1.21M monthly visits. Its audience skews mobile-first (35.49% desktop / 35.49% mobile), and traffic is down month over month -1.31% and up year over year 69.39%. cottonon.com holds second with 811.36K visits and a mobile-leaning mix (29.22% desktop / 70.78% mobile), while macpac.co.nz ranks third with 752.91K visits.

Across the leaders, summersalt.com is the most mobile-first (100% of visits), whereas depop.com is the most desktop-reliant (80.38%). Momentum favors sillsandco.com in the latest month (24,767.73%), while lornajane.nz shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in New Zealand