Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
Title tags are an important part of on-page SEO because they help search engines understand the content of a webpage and its relevance to a user‘s search query.
We changed the title to “Best XX Gift Ideas” on the pages of an online marketplace site. What do you think the result of this test was? Read this short case study to find out.
We added the category name to product page titles on the ecommerce site. Read more to find out why.
If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.
Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.
We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.