Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.
Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.