Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out.
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this group of pages. Read more to find out the result.
We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.