Top Travel & Tourism Websites in the United States

Key Insights on Top Travel & Tourism Websites in the United States on April 2026

As of April 2026, expedia.com leads Travel & Tourism in the United States with 52.24M monthly visits. Its audience skews mobile-first (44.63% desktop / 44.63% mobile), and traffic is down month over month -24.58% and up year over year 7.91%. booking.com holds second with 48.5M visits and a mobile-leaning mix (39.77% desktop / 60.23% mobile), while airbnb.com ranks third with 47.45M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (98.97% of visits), whereas 24timezones.com is the most desktop-reliant (71.51%). Momentum favors thetravel.com in the latest month (26.89%), while qatarairways.com shows the steepest pullback.

Acquisition patterns also differ: expedia.com is driven primarily by search, expedia.com by direct, and expedia.com by referral; overall, 86 of the top 100 sites are direct-led, 11 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.