General Marketing14 min read
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing11 min read
11 Actionable Marketing Tips That Actually Drive Growth
Learn useful marketing tips to get more traffic and convert more visitors into paying customers.
General Marketing13 min read
Search Engine Marketing (SEM): What It Is & How to Do It
Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.
General Marketing8 min read
Why The Smartest Marketers Are Betting On Events
Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026
General Marketing7 min read
How to Grow Your Marketing Network (Without Feeling Salesy)
Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.
General Marketing10 min read
9 Top Marketing Trends to Watch in 2025
AI. Community. Cookies gone. Discover the top 9 marketing trends for 2025 and how to turn them into ROI with expert tips and tools.
General Marketing13 min read
What in the World Is API, and How Do I Use It?
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.