General SEO6 min read
Generative Engine Optimization: A Practical Guide
Learn how generative engine optimization helps you appear in AI-powered search results.
Alex is a managing editor with 10+ years of experience leading content and SEO teams across SaaS, tech, ecommerce, and digital publishing. He specializes in building editorial systems that balance human judgment with AI-assisted workflows, helping teams produce original, high-impact content as search and discovery evolve. His work spans SEO strategy, content quality frameworks, and adapting content operations for AI-driven search.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
Paid Advertising6 min read
Competitor Ad Spend: How to Analyze Rivals’ Budgets
See how much competitors spend on ads and use the data to plan smarter budgets.
General SEO9 min read
20 Best Search Engines Compared
See our list of search engines that covers international search engines, privacy-focused ones, and more.
Contributor
General SEO13 min read
Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Learn why brand mentions matter for SEO and AI SEO, how to get more brand mentions, and how to track them.
AI13 min read
Agentic search: How AI agents will decide which brands get found
Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.
AI10 min read
What Is an AI Agent? (And What AI Agents Mean for Your Brand’s Visibility)
AI agents research, evaluate, and act on behalf of users. Learn how they work, why they matter for brand visibility, and how to prepare your digital presence.