In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.
The main goal of the Semrush Competitive Positioning Map is to provide users with a great visual representation of where a queried website stands amongst its competitors. This map can uncover particular competitors that you may not have been aware of.
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.
One of the best strategies to figure out what is or isn’t working for your business is… Performance tracking. And when it comes to your online efforts, Google Analytics is huge. But this can be used for so much more than just reporting, analyzing, and measuring results. At Loud Rumor, we use Google Analytics as leverage to get more customers. Find out how below!
There is no denying that Amazon is a lucrative market.That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it’s becoming very crowded.Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon’s A9 algorithm. All you needed was some keyword research, good reviews, strategic pricing and structured descriptions and you’d have a fair chance of making #1 in the Amazon results.However, thanks to the new services that allow just about anyone to create a book or sell a product, the number of competitive products that depend on Amazon’s traffic has increased exponentially over the years.
Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch ecommerce stores with thousands of product pages go through while working with Analytics. Sure, there are beginner guides on ecommerce Analytics, but most are either too technical in nature or too lengthy. I bring to you a detailed ecommerce Analytics guide that can be quickly scanned to learn about the most critical reports from store sales and performance point of view.
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Learn how to do a competitive analysis and compare your brand against your competitors.
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Learn how to do a competitive analysis and compare your brand against your competitors.
Boost your digital marketing efforts
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.
