Top Accounting & Auditing Websites in Australia

Name: Top websites in Australia (Accounting & Auditing)
Creator: Semrush
License: https://wb.a1hoster.pk/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in Australia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

8.88M

75.5%6.71M

24.5%2.18M

↓3.76%

↑4.04%

Direct

myob.com

1.61M

84.65%1.36M

15.35%246.44K

↑1.98%

↓2.93%

Direct

paycalculator.com.au

1.08M

36%387.08K

64%688.16K

↓11.74%

↓6.58%

Direct

yourpayroll.com.au

749.35K

50.2%376.19K

49.8%373.16K

↑9.87%

↑10.71%

Direct

etax.com.au

578.28K

21.74%125.72K

78.26%452.56K

↑250.56%

↑1.7%

Direct

abr.gov.au

393.68K

65.66%258.49K

34.34%135.19K

↓13.19%

↑3.92%

Direct

hrblock.com.au

292.49K

39.72%116.18K

60.28%176.31K

↑31.04%

↓16.23%

Search

authorisationmanager.gov.au

279.38K

80.43%224.7K

19.57%54.67K

↓3.62%

↓3.8%

Referral

charteredaccountantsanz.com

263.57K

70%184.5K

30%79.08K

↓10.56%

↑13.29%

Direct

hubdoc.com

239.47K

96.49%231.07K

3.51%8.4K

↑8.05%

↓11.95%

Direct

kpmg.com

189.2K

28.98%54.84K

71.02%134.36K

↓18.82%

↑22.13%

Direct

reckon.com

184.14K

86.59%159.44K

13.41%24.7K

↑5.86%

↓21.12%

Direct

smartsalary.com.au

179.7K

33.82%60.77K

66.18%118.93K

↓23.5%

↓30.84%

Direct

myzeller.com

164.87K

37.54%61.89K

62.46%102.98K

↓5.81%

↑15.69%

Direct

cpaaustralia.com.au

161.1K

70.81%114.07K

29.19%47.03K

↓2.75%

↓14.43%

Direct

acirt.com.au

138.84K

0.46%641

99.54%138.2K

↑42,101.22%

↑421.55%

Search

pwc.com.au

135.31K

23.03%31.16K

76.97%104.14K

↓26.16%

↑57.53%

Direct

studioninja.co

134.94K

50.35%67.94K

49.65%67K

↑45.79%

↑36.95%

Direct

esuperfund.com.au

127.42K

42.58%54.25K

57.42%73.17K

↑4.97%

↑22.09%

Direct

tradifyhq.com

112.19K

95.68%107.34K

4.32%4.84K

↑0.24%

↓10.56%

Direct

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Key Insights on Top Accounting & Auditing Websites in Australia on June 2026

As of June 2026, xero.com leads Accounting & Auditing in Australia with 8.88M monthly visits. Its audience skews desktop-first (75.5% desktop / 75.5% mobile), and traffic is down month over month -3.76% and up year over year 4.04%. myob.com holds second with 1.61M visits and a desktop-leaning mix (84.65% desktop / 15.35% mobile), while paycalculator.com.au ranks third with 1.08M visits.

Across the leaders, nttaxspecialists.com.au is the most mobile-first (100% of visits), whereas approvalmax.com is the most desktop-reliant (100%). Momentum favors acirt.com.au in the latest month (42,101.22%), while budget.gov.au shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 80 of the top 100 sites are direct-led, 15 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in Australia