How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to optimize for AI search results in 2026
AI search optimization gets your content cited by ChatGPT, AI Overviews, and Perplexity. Here‘s how to do it.
Attribution gap in agentic search: how to close it
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.
How to rank in AI search (6-month playbook)
Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
AI Marketing Guide: Tools + Use Cases for Marketers
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.
How to Use AI for a Content Strategy That Drives Results
Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.
Our Favorite AI-Powered Semrush Features Released in 2025
Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize, and measure performance.
LLM Seeding: An AI Search Strategy to Get Mentioned and Cited
LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.
Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
What Is LLMs.txt & Should You Use It?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.