How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to optimize for AI search results in 2026
AI search optimization gets your content cited by ChatGPT, AI Overviews, and Perplexity. Here‘s how to do it.
Attribution gap in agentic search: how to close it
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.
How to rank in AI search (6-month playbook)
Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Top 8 Large Language Models (LLMs): A Comparison
Learn about the best large language models in 2025 and find out how to choose the best one for your needs.
AI-Generated Content: Can It Rank? (+ Expert SEO Tips)
Learn how to create AI-generated content like blog posts that can rank with SEO best practices.
How We're Driving LLM Visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.
5 Ways to Optimize Content for Perplexity AI
Perplexity optimization tips include choosing high-performance topics and writing for user engagement.
AEO vs SEO: Core Differences & How to Win Visibility in Both
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
We Tested Query Fan-Out Optimization (Here's What We Learned)
We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.