Keyword cannibalization: How to find, fix, and prevent it
Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What are URL parameters? A guide on how to use them
URL parameters are extra pieces of information added to the end of a URL. Here’s how to use them.
Baidu 101: An Overview of Baidu Webmaster Tools
Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu‘s Webmaster Tools, we‘ll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.
Did You Configure Your Site for the International Googlebot?
Once every so often, the SEO world is subject to a major shift that shakes its virtual tectonic plates to the core. In January this year, the tremor of this impending quake went unnoticed. This was characterized by a change in the foundational basis of SEO best practices internationally. In January, Google enhanced its Googlebot’s ability to evaluate the way content changes according to a user’s location — denoted by IP address — and the preferred language settings, — through the Accept-LanguageHTTP header. Today, more and more businesses have restructured their websites to be able to serve up content dynamically according to a user’s language or country.
5 Common Myths About Choosing Domain Names for International SEO
Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.
Dips and Spikes in Traffic: Using the Position Changes Report in Semrush
As a former customer support specialist, I understand the most commonly asked questions by customers. One of these repeated questions was about the traffic graph. “Where did this huge dip/spike come from?” You would constantly monitor the traffic for a particular domain and out of nowhere this huge dip occurs in the graph. You prepare for the worst. You expect your boss or client going to freak out when they see this data and have your head — but before going this route, you will first want to make sure you are properly reading this information.
Parallax Web Design vs. SEO: What You Need To Know
As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start. However, sometimes a website will be built and SEO will be a later consideration (usually if it‘s because it doesn‘t rank)! A few times recently, people have come to me with a website designed in the parallax format and asked me if I can do anything to help with its SEO — which is a heck of a problem, because while parallax websites often look pretty darn slick, they come with some major technical SEO issues. In this post I‘ll talk about the perils of parallax web design: its effect on SEO, why it‘s SEO-unfriendly, and if there are any workarounds to see if you can have your parallax cake and eat it too.
Your Guide to Understanding Google's Sitelinks Search Box
Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides. Here’s the rundown on how Google’s Sitelinks search box works, both sides of the controversy about its usefulness, and how to maximize your own benefit.