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Outperform your search competitors.
Outperform your search competitors.AI-driven search has arrived—and Semrush One bundles our AI Visibility Toolkit + SEO Toolkit to let you:
See how AI platforms talk about you
Discover valuable topics to cover
Get AI-powered strategy suggestions
Build keyword plans with personalized insights
Identify fixes to improve technical health
Benchmark yourself against competitors
Outperform your search competitors.
10M marketing professionals have already used Semrush
Outperform your search competitors.
Outperform your search competitors.
Outperform your search competitors.

General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

Semantic HTML5 for Content Writers — The Essential Guide

Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond.

7 min read

How To Measure the Impact of Your Site Migration

Site migrations require multiple stakeholders and intense processes. In the end, measuring success is sometimes forgotten or thought about retroactively. Don‘t fall into this trap. Use Semrush to set up your site migration for SEO success and provide easy-to-pull wrap up reports to key stakeholders to prove your value.

6 min read

13 Most Common Hreflang Mistakes [Semrush Study]

We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.

6 min read

How To Develop Your International SEO Strategy

Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized. In this how-to guide, we will show you how to plan your digital globalization with the help of Semrush and other marketing tools.

7 min read